ATRIA STUDIOS

Pole Dancing & Aerial Arts Movement Space in Dubai.

Service:
Marketing Strategy & Customer Acquisition
Year
2023
Industry:
Fitness
ATRIA STUDIOS

Objective:

When we partnered with Atria Studios, the brand was at its early stages, requiring full-scale marketing from scratch. However, they had a solid foundation in their mission and values. Our goal was to help bring that to life and ensure it resonated with the right audience. The main objectives we set were:

  • Acquiring new customers
  • Effectively and creatively communicating the brand’s core values
  • Growing social media engagement

The brand’s potential was clear, but without any prior experience in paid advertising, we had to determine the best channels and content formats that would drive success.

Results:

We conducted comprehensive research into the target audience, held in-depth customer interviews, sent out questionnaires, and performed competitor analysis to understand the best platforms and content for the brand. Our key achievements include:

  1. Grew Instagram followers from 450 to 1,800, with a 16% engagement rate currently.
  2. Optimized all organic channels, resulting in consistent, high-quality traffic every month.
  3. Launched three paid marketing channels, which continue to deliver strong results.
  4. Produced unique video content that resonated deeply with the audience and set Atria apart in the industry.

Two of our most impactful campaigns were “I AM WOMAN,” which empowered women to embrace their individuality and personal movement styles, and “Atria is self-care,” a campaign that positioned the brand as an integral part of daily routines, contributing to high customer retention.

Mel Sidki
Founder of Atria Studios

"Working with Aru has been a transformative experience for Atria. Her creativity, strategic insights, and dedication have significantly boosted our brand visibility and engagement leading to tangible results that have exceeded our expectations.  She’s personable, always delivers beyond expectations and her outstanding feedback and proactive approach have made her an invaluable asset to our team, helping us achieve our goals with confidence and clarity!"