Blackbird Guitars

Objective:

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Blackbird Guitars is a brand with ambitious goals, and I had the privilege of joining their growth journey early on. Although they had worked with a marketing agency before, the results weren’t meeting their expectations. The objectives for our collaboration were clear:

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• Improve the effectiveness of paid ads
• Enhance the brand’s social media presence and visual identity
• Generate sales

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The brand’s social media needed a fresh, modern look, and we aimed to produce stronger, more engaging content. Additionally, we focused on improving trust with customers, especially in a market where a few key competitors dominate.

Results:

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We began with a comprehensive analysis of all digital platforms Blackbird Guitars was active on, identifying areas for improvement. After analyzing previous campaigns, we implemented key improvements, which yielded impressive initial results:

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1. Ads began generating sales from week one, delivering a strong return on investment right from the campaign’s launch.
2. We produced new photo and video content featuring musicians that resonated with different audience segments.
3. Revamped the brand’s social media presence, which increased engagement and interaction with musicians and creators.

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What stood out was the unique purchasing behavior of Blackbird Guitars’ customers, which aligned with many of our initial hypotheses. This success allowed us to achieve remarkable returns quickly. Additionally, we identified and began working on valuable strategies such as influencer marketing, which proved to be especially effective in this niche market.